The Social Media Imperative for Realtors
If you’re a real estate agent and you’re not leveraging social media, you’re missing out on a massive opportunity. Social media is no longer optional—it’s a necessity. According to a study by the National Association of Realtors (NAR), 77% of real estate agents actively use social media for their business, and 47% of real estate businesses say that social media brings in their highest quality leads.
Yet, despite these statistics, 9 out of 10 agents admit they don’t do enough social media marketing. If you’re one of them, now is the time to change that.
Why Social Media is a Game-Changer for Real Estate
- Massive Audience Reach – Platforms like Facebook, Instagram, LinkedIn, and TikTok give you access to billions of users.
- Lead Generation – Social media attracts potential buyers and sellers by showcasing listings, market updates, and industry insights.
- Brand Authority & Trust – Regular posting builds credibility and keeps you top of mind.
- Engagement & Relationship Building – Buyers and sellers want to work with agents they know, like, and trust. Social media fosters this connection.
- Cost-Effective Marketing – Compared to traditional advertising, social media is a low-cost, high-return strategy.
The Power of Video: Why Realtors Must Use It
- Listings with video receive 403% more inquiries than those without.
- Social video generates 1,200% more shares than text and image content combined.
- Reels and short-form videos on Instagram and TikTok get up to 2x more engagement than static posts.
Video content—like property tours, market updates, and client testimonials—gives potential buyers an immersive experience. If you aren’t using video, your competitors probably are.
What to Expect When You Start Using Social Media
- Gradual Growth but Consistent Engagement
At first, you might not see immediate results. But consistency pays off. Regular posting (3-5 times per week) will help build your audience. - More Leads Over Time
As your brand grows on social media, so does your ability to generate leads. A well-maintained presence means when buyers and sellers need an agent, they think of you first. - More DMs, Comments, and Interactions
Once you establish a strong social media presence, expect more people to reach out with questions, comments, and inquiries. - Increased Website Traffic
Your social media content will drive potential clients to your website, increasing your chances of closing deals.
Automate Your Social Media with AI
One of the biggest challenges real estate agents face with social media is time. On average, agents spend 30 minutes per day manually posting to social platforms, which adds up to 15 hours per month.
That’s where automation tools like Marabot come in.
- Marabot automates your social media by pulling listing details and posting across platforms—so you don’t have to.
- It generates engaging content, including videos, so you can stay ahead of the competition.
- Instead of 30 minutes a day, agents using Marabot spend just 5 minutes per month managing their social media.
Final Thoughts: Start Now or Get Left Behind
Social media isn’t a trend—it’s a critical tool for real estate success. If you’re not using it effectively, you’re missing out on valuable leads, visibility, and sales.
If you’re struggling with time or consistency, consider leveraging AI-powered automation like Marabot to handle it for you.
👉 Ready to take your real estate marketing to the next level? Sign up for Marabot today and start seeing results!